game news Xbox: Former Leader Looks Back at Console Wars vs. PlayStation and Makes Reveals!
The console wars, here’s a phrase that will speak to JV forumers, but also veteran gamers. Atari against Mattel, Nintendo against SEGA, Sony against Xbox, these oppositions have made history in video games, polarizing gamers, defending their console and their favorite games. But was it organized?
Once the video game crash of 1983 was absorbed by a fledgling industry, they weren’t more than one to be able to offer consoles on a large scale and strong licenses. There was SEGA versus Nintendo, Sonic versus Mario, and then PlayStation got in on the action. crushing everything in its path, Sony’s console created a new paradigm, which Microsoft later entered with your Xbox. Discarded from the game after the Dreamcast, SEGA let Nintendo, Sony and Microsoft compete. After the relative commercial failure of the GameCube, Nintendo abandons its technical ambitions to focus on innovative experiences: Wii, WiiU, Switch.
The PS3/360 duel: a long-term battle
After an initial skirmish during the Xbox/PS2 generation, in which Sony’s console became the best-selling machine to date, We stack with the PS3 and the Xbox 360. When it was released, the PS3, which was too expensive, had trouble getting into homes. Microsoft takes advantage of this and powers the xbox 360which will be a great success despite the famous and terrible problem of red ring of death. The PS3 will gradually catch up to end its existence ever so slightly ahead of its competitor.
During this entire period, the players defended their machine, which presumes free online on the one hand, and the blu-ray player on the other, while some oppose the catalog of games. the heated discussions have become commonplace, but, if they still exist today, Console War tends to fade. But in the mind of the general public, Console Wars is powered by hordes of fansnot always very objective.
A duel created and maintained by the manufacturers?
And if this opposition had been maintained by the builders themselves? According to peter moorethe former head of Microsoft’s Xbox branch, Yes ! At the head of the brand from 2003 to 2007, he participated in the launch of the Xbox 360, whose objective was no longer to try to enter the market, but to consolidate itself in it. On the Front Office Sports podcast, Peter Moore stated that this idea of ”war” between the Xbox 360 and the PS3 was hiswith the aim of boosting the market:
We encourage the console war. Not to create division, but to stimulate each other. When I say each other, I mean Microsoft and Sony. If Microsoft hadn’t continued this momentum after the Red Ring of Death storyline, the gaming world would be darker and we wouldn’t have the competition we have today.
That is to say, the war of the consoles has been maintained to make this dramatic Red Ring of Death forget, and continue in a commercially aggressive way. installing the xbox brand. Therefore, the idea was not to create a real opposition between the communities, but to praise the merits of the product to broaden the customer base. The former head of Xbox had he even tattooed the names of the games that will be announced at an E3 To note.
The backlash occurred in E3 2013 when Xbox One and PS4 retail prices are announced, when Sony had parodied the loan of the game, after Don Mattrick had unfortunate comments about the Internet connection. Today, communication continues to serve this goal of attracting customers, but more for the proposal of varied and accessible services than for a frontal opposition between the excluded and the consoles. Cross-play, cross-platform development, services and cross-platform development are increasingly blurring the line between major manufacturers, and reduce the phenomenon.
Of course, there are still enthusiasts who defend their favorite brand body and soul, but the industry plays much less directly in it with more complementary actors. As a reminder, Peter Moore, after leaving Microsoft, is became chairman of EA Sport before taking the reins of Liverpool FC and then Unitywhere he still works today.
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