“Lamborghini has just lived the best semester of its entire existence”, rejoices Stephan Winkelmann, president of the Italian supercar manufacturer. The announcement of the record came during an interview with some European journalists before the presentation of its financial results: the Bolognese manufacturer from Sant’Agata delivered 5,090 cars in the first half of 2022, increasing its volumes by 4.9% compared to the first half of 2022. 2021. But the surprise comes mainly from the turnover: with 1,332 million euros, this improves by 33.6% in the same period. Even more favorable, the half-year net result (425 million euros) is higher than that obtained in twelve months of the 2021 financial year, where the profit had reached 393 million euros.
“Four factors explain this improvement in profitability”believes Stephan Winkelmann. “The product mix has evolved favorably and, in each range, customers have moved towards derivative models on which we achieve the highest margins”. The Lamborghini range is currently divided into three families: the Urus SUV, launched in 2018, represents 60% of sales. The Huracán (2014) and Aventador (2011) supercars, whose production ended on July 27, are equipped with V10 and V12 engines. “Customers buy our models with very broad customization requests and options. Finally, we benefit from a favorable exchange rate between the euro and the dollar”Stephan Winkelmann continues.
From Molsheim to Sant’Agata Bolognese
This strategy of increasing unit margins was already working at Bugatti, where Stephan Winkelmann was at the helm between 2018 and 2021. Under his leadership, no Chiron left the Molsheim factory without expensive customization. The same strategy is reproduced, identically, at Sant’Agata Bolognese with Huracan derivatives (STO, Tecnica) pushed to 640 horsepower and sold for up to 50% above standard price.
In the first half of 2022, the Italian manufacturer achieved its best performance in the United States, its first market followed by China, Germany and the United Kingdom. The Middle East ranks fifth. France is tenth. “We have a solid order book that corresponds to eighteen months of visibility”observes Stephan Winkelmann, who foresees “a firework of new products to come”. The range, more modest in reality, will remain tight with the small Italian manufacturer. The Urus SUV will undergo some design changes in August. A new derivative of the Hurricane is planned for the end of the year. The real news will only come later, and will concern the engines. “2022 will be our last year with 100% thermal engines. Starting in 2023 and 2024, we will offer hybrid versions of our current models. A fourth model, which will arrive in 2028, will be our first 100% electric car”.announces Stephan Winkelmann.
Mute the sound in the Lamborghini
Known for the evocative sound of its supercars’ ten and twelve-cylinder engines, will Lamborghini be able to convince its customers? “We want to show that a 100% electric supercar can provoke emotions. For body and design, there will be no problems. For performance, longitudinal accelerations will not be the only criteria to consider. The lightness, maneuverability and responsiveness of an electric sports car are issues we are still working on. For sound, that’s a completely different issue.”recognizes Stephan Winkelmann.
“I am part of this generation (the leader was born in 1964, editor’s note) who will find it difficult to agree to give up heat engines. But we work for future generations. Our cars will have to be durable and, if we can get them to work well, they will live up to their expectations.”he waits.
Forced like other car manufacturers to stop the production and sale of combustion engines in 2035, under a regulation adopted on June 8, 2022 by the European Parliament, Lamborghini has a year of respite thanks to its status as a small manufacturer. The end of the hybrid Lamborghini is therefore scheduled for 2036. To finance the evolution of its range, Stephan Winkelmann foresees an investment of 1,800 million euros “self-financing”. This excludes an IPO of this Volkswagen subsidiary.
“The successor to the Urus will be electric”, already announced by Stephan Winkelmann. Nothing stands still for future supercars, starting with the long-awaited replacement for the Aventador. “We are not going to rush. Synthetic fuels remain an option, to this day. But we are already seeing megacities, like Paris, London and Chinese cities, want to set their own schedule on car engines. We are calling for unified rules and hoping to see more clarity. If everyone does what he wants locally, it will be a disaster for us”predicts Stephan Winkelmann.
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