The rise in rental car prices has not escaped anyone since the end of the first confinement, in the summer of 2020. And Bordeaux is not the least affected of the big cities: according to a recent ranking by the car rental comparator Carigami, emerges in fifth position among the most expensive French cities, with an average price of 430 euros a week between 1Ahem May 31 and August 2022, that is, an increase of 7.7% compared to 2021 and 32.7% compared to 2019. A ranking that, it should be noted in passing, is dominated by… Biarritz, where the average rent it shoots up to 505 euros, that is, +8.8% compared to 2021 and, above all, +96.4% compared to 2019. Nice, Ajaccio and Nîmes appear in 2me3me and 4me positions, sandwiched between the two cities of New Aquitaine.
Tenants trapped in a vise
If the tourist attraction of the south of France obviously weighs on prices, the strong increase in rental prices is explained, we recall in Carigami, by a production of new vehicles at half mast. In question, the notorious shortage of microprocessors. The rental companies, which had emptied their fleet of vehicles as a precaution in full confinement, are now the ones that have the most difficulty in renewing their fleet. To this is added a sustained tourist demand: as proof, the SNCF announced at the beginning of the summer season a 10% increase in ticket reservations compared to the summer of 2019, “reference year before the pandemic”, says Mobilians, ex-CNPA, the professional organization of the automotive trades, in the forwarding of a press release intended for car manufacturers, in early July.
Because these tensions have led the profession to publicly challenge manufacturers “to restore vehicle supply to a sufficient level in the short-term rental channel.” According to the latest data, vehicle registrations for rental companies have plummeted 51.3% in the first six months of the year compared to 2019, compared to a “contained” drop of 33.82% for the market as a whole of the automotive Three years ago, “rental” registrations represented 230,000 vehicles on the French market. It will probably be half by the end of 2022, we confirm this at Mobilians… The context is known, and manufacturers have every interest in favoring deliveries to individuals, a more profitable circuit than collective orders from tenants.
Truth be told, fortunes mix in the tenants’ car park at the airport. Aurore, who arrives from Lille, takes possession “for work” of her Fiat 500, a model prior to 2020. “190.06 euros, from Wednesday to Sunday. I don’t find it too excessive. “Another story by Benoît, a Girondin living in Portugal, back “two days for business”. He set his sights on a modest Citroën C1, at 179 euros with unlimited mileage. “And again, I took the smallest model. A reservation that goes back three months. It’s not just sunflower oil that we’re raising prices…”
Between 492 and 554 euros the week from August 6 to 13 for a Fiat 500
A review of prices, leaving the rental agencies based at the airport, from August 6 to 13: there is a Fiat 500 (old model) for the week, with unlimited mileage, at 608.16 euros at Europcar (554, 40 euros online) and, better, 565.80 euros at Avis (492 euros online). Or, at Sixt, a Peugeot 3008 at 771.73 euros, but limited to 1,750 kilometers and, randomly, a Renault Clio at 633.88 euros (528.23 euros online) at Hertz. “This agency is highly sought after. On this date, book as soon as possible to guarantee your car”, warns a website.
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