Supermarché : Les courses à la rentrée, la mauvaise nouvelle pour les Français…


La Dépêche spoke with Olivier Dauvers, journalist and retail specialist. Since the beginning of the crisis, he has been analyzing the situation. Today, he can take stock of the products that have increased the most. Better yet, it can tell us if the prices in our supermarkets will drop soon or not. And unfortunately, inflation is expected to continue in the coming months.

Products have increased tremendously in supermarkets.

Due to inflation, as we know, prices increase. ” In food, all the indicators show that the increase is from 7 to 10%“, the journalist reminds us. But some products are increasing much more than others. But wich ones? ” Grain-based products whether they are direct grains such as pasta, flour or crackers or indirect grains such as poultry or pork. 70% of the cost price of a pig or poultry is food. The products that have increased the most are found in the poultry delicatessen section. The increases have been above 25% since January 1. The price of wheat is 25/30% higher than last year at the same time“.

The journalist is able to tell us which product has increased the most since the beginning of the crisis. ” Fleury Michon chicken breast is at +38%, Fruit d’or oil at +37% and many daily products that are at more than 30%“.

But in this dark period, have certain products in our supermarkets seen their prices drop? It may surprise you, but yes. ” Only one product is cheaper: Buitoni pizzas (who made headlines for a health scandal, editor’s note). They have dropped between 2.5 and 3% in a year. There is a category that grows much less than the average: baby products. Both diapers, formula milk and baby porridge. This is a category where dealers put their best foot forward, because families with young children are big consumers so we should not lose these customers“.

Do supermarkets benefit from inflation?

The journalist takes advantage of his interview to indicate that it is a completely historical inflation, for two reasons. ” This is unheard of in the double dimension of time and violence. We have never seen such a sharp increase in prices in such a short period of time.. It is not pernicious or slow, it is violent and brutal.“.

Are price increases justified? This is the question we have the right to ask ourselves. But for Olidiver Dauvers, they are in the vast majority of cases. ” When we are in a phase of high inflation, there is always opportunism. The economy wants it. Some of the players, certainly a minority, benefit from it. But most of the increases are justified by the increase in raw materials, energy and transportation. Are they all justified? The answer is no“.

So do not think that large distribution supermarkets are filling their pockets today. ” The level of competition between distributors is such that it benefits the consumer. and much better“.

Will this period of crisis come to an end soon?

The journalist believes that we have traveled “three quarters of the way up”. What does it mean ? That prices will go up more. ” 2 to 3% on average“. For him, it is inevitable that average inflation exceeds 10, 11, 12%. ” All manufacturers have not yet passed their new prices. Once they have, prices will continue to move. Private label will be more affected than big brands“. Prices in supermarkets are not yet ready to fall.

Economists, at the beginning of the crisis, suggested that inflation would run its course until 2023. The journalist seems to agree with them. The government has hinted that the peak is behind us, but it probably isn’t yet.

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