game news Call of Duty: Sony opposes Microsoft’s acquisition of Activision, Xbox responds
You know this necessarily, but Microsoft is about to buy Activision-Blizzard for the sum of almost 70 billion dollars. Sony, for its part, isn’t particularly thrilled.
sony says no
As you may have heard, Activision-Blizzard and all its franchises like Call of Duty, Diablo, Crash and others will be transferred to Microsoft. Nevertheless, the purchase is not yet finalized and the different regulatory bodies are still studying the takeoverto avoid a monopoly that would unbalance the market. In Brazil, this organization is called CADE and Sony sent them a file last month to oppose this acquisition.
One of the main arguments? The arrival of Call of Duty under the thumb of Xbox. Sony being a faithful collaborator of the saga that revolutionizes the statistics every year with its phenomenal power, the Japanese manufacturer simply fears that the industry (and especially itself) will suffer from this acquisition.
Call of Duty is so popular that it influences users’ choice of console, and its loyal user community is deep enough that even if a competitor had the budget to develop a similar product, they couldn’t match it.
Not so happy that his rival is making such a complaint, Microsoft then split a 27-page file, He also appeared before CADE to refute Sony’s arguments.
Inevitably, it was to be hoped that the Redmond firm would not overdo it. First of all, I am happy to point out that other publishers such as Ubisoft and Bandai Namco have approached CADE for the acquisition of Activision-Blizzard, but of which only Sony has been done with the argument of Call of Duty.
Only one third party, Sony, presented opinions formally different from those of the applicants and the other third parties consulted by the General Secretariat. Sony is alone in this finding, and interestingly, even contradicts itself in its response to the letter, as detailed below.
And to continue his attack, Microsoft followed directly with its best argument, the Xbox Game Pass.
Sony doesn’t want to see Call of Duty games on Game Pass from day one because it resents having to compete with Microsoft’s subscription service.
Sony’s public statements on subscription gaming and its response to the Secretary General’s letter are clear. Sony doesn’t want attractive subscription services to threaten its dominance of the digital console game distribution market.
In other words, Sony is protesting against the introduction of new monetization models capable of challenging its economic model.
Oh. The fight is real and everyone defends (quite logically) their steak in a supposed war that hasn’t been hidden for decades. However, Microsoft allows itself to return to Sony’s #1 critic on its docket, namely what Call of Duty would look like. “a category of games in itself”. Something that Microsoft completely refutes in its response, taking Sony itself as an example.
Incidentally, Sony’s own PlayStation has an established base of brand-loyal gamers. However, such a finding does not lead to the conclusion that PlayStation, or any branded product with loyal consumers, is a separate market from all other consoles.
Coming to the extreme conclusion that Call of Duty is a “game category unto itself” is simply unjustifiable in quantitative or qualitative analysis.
Call of Duty will not be exclusive to Xbox
Finally, as if to justify itself for the last time, Microsoft returned to the case of exclusives. In fact, if Call of Duty becomes an Xbox exclusive, it could hurt Sony and even many other players in the gaming sphere. But remember, A few months ago, the American giant said that it would not be so.
In his file at CADE, Microsoft returned to this desire to keep the multiplatform franchise. Therefore, the company claimed that not having Call of Duty games on the PlayStation would not make business sense. for this simple and good reason: It would only be profitable if enough people left its platform to come to Xbox, in order to make up for the money lost by not selling PlayStation copies. Which is obviously the case.
In short, the battle is raging and everyone will find arguments to protect their market share. It will continue in the next episode.
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