FC Nantes : un record de nouveaux abonnés pour un engouement jamais-vu depuis 15 ans

Quelque 12.899 supporters du FC Nantes se sont abonnés pour les rencontres à la Beaujoire, cette saison, du jamais vu depuis 15 ans.

FC Nantes continue to build on their victory in the Coupe de France on May 7 and qualification for the Europa League group stage. While the number of subscribers had fallen sharply last season, the curve of cardholders attending the home games of Antoine Kombouaré’s protégés suddenly jumped. From 4,000 to 12,899 in a single season. A record of more than 15 years and the 2006/2007 season, as well as a renewed enthusiasm, evidenced by the nearly 30,000 spectators expected this Saturday night for the first match of the Canary Islands in their lair, which the new head of revenue from the general public, Nicolás Checcacci, tries to decipher. Interview.

First affordable prices

How many new subscribers did you sign up for this season?

6,121 subscribers was the record number of new subscribers during a season, in 2001/2002, and we are now at over 7,000. The record is broken but let’s be humble, we’re starting from weak foundations as last year there were fewer subscriptions due to only 12 matches being covered. [elle s’était déroulée en novembre et avait été très courte, ndlr]. On the other hand, if there is a number to remember, it is that we have not had so many subscribers for 15 years.

How do you explain this number of subscribers?

There was incredible enthusiasm last year with this epic in the Coupe de France. There is also the fact that this team has released incredible values, that there have been emotional games at home between Paris, Lens, Rennes and Bordeaux. Yellow and green people have experienced emotions and I think that people really want to experience this all year long. We surf on it and if there are so many subscribers it is also because we offered very affordable prices.

Namely ?

There are different categories in our subscriptions. [de 171 euros en Loire à 798 euros en Océane bas, ndlr]. In Loire and Erdre, that is to say 13,000 of the 35,000 places in Beaujoire, the game costs less than 11 euros. That means that 30% of the stadium was opened for less than 11 euros per game and in the Loire, 6,000 supporters have signed up. We are one of the clubs that offers the cheapest subscription and, above all, our first prices refer to many places, which does not happen in many stadiums. The objective was to send a message to our fans telling them: this year we want enthusiasm, fervor and we are not going to take advantage of the fact that we have had a good season to raise prices.

“The idea is to fill Beaujoire with the “Europe Packs””

What about the European markets?

We follow the same logic with, for subscribers, a “Europe Pack” in Loire with matches at 19 euros and 25 euros in Erdre [de 33 à 59 euros en Océane, ndlr]. At the moment, there is not a single party but if there are still places left on August 31, the end date for the sale of these packs, we will obviously sell them game by game. But the idea is to fill Beaujoire with the “Europe Packs” that are available exclusively for subscribers until Monday. And starting Wednesday, the general public will be able to buy them in turn.

Are you aware of the feedback from fans who faced issues on the site to book these packages?

In fact, there was an influx of connections on the first day with over an hour waiting on the website. We feel sorry for the fans who faced technical issues and had to be patient. However, it is something that we have tried to anticipate as much as possible. We told ourselves: “There were setbacks last year, how can we prevent them from happening again?“Unfortunately there were small malfunctions, but we are working on them and I think the cut linked to the World Cup will allow us to work our tools in depth techniques and make it more fluid.

Do you have an attendance goal at La Beaujoire this season?

We were around 22,000 viewers per game, on average. Obviously, we want to do better even if we lose good games with Bordeaux and Saint-Étienne relegated. But for the meeting against Lille there will be between 28,500 and 30,000 people in the stadium against 24,000 for this same poster, last season.


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