On August 31, 2022, Lidl will open a 2,350 m² supermarket, its largest establishment in France. Located in Nanterre in the heart of the city, it has an impressive infrastructure. This is to better meet customer needs. This environmentally conscious establishment sets an excellent example through the ecological techniques that he implements. Many curious consumers are already waiting for the opening of this new Lidl. They are right, judge for yourself.
The Lidl in the Nanterre district at 461 boulevard des Provinces Françaises closed on July 16. Open since November 2019 near the RER station, it was not a permanent closure. It was necessary to enlarge it.
A few years ago, the establishment in question was established on the site of a former Casino supermarket. This Lidl store from 2019 occupied a total of 1,600 square meters.
At the end of August, your sales area will be about twice its size in July, or 2,350 square meters. In addition, it will have a parking lot with 240 spaces.
The largest Lidl in France will open on August 31, 2022https://t.co/ANfsnHXd0P pic.twitter.com/xYlgIhdIER
– LSA Commerce and Conso (@LSAconsommation) August 24, 2022
Before its remodeling, this establishment was already one of the largest in Paris. But after several months, this Nanterre Lidl will become the largest in France.
Expansion is possible since the Fitness Park abandoned its project to build a nearby sports center. However, the commercial area of the German label is not greater than that of the old Casino, which measured approximately 3,250 square meters.
Lidl: a long-awaited opening
According to the executive director of purchases and marketing of the establishment, Michel Biero:
“Every month, according to Kantar, we gain between 500,000 and 700,000 new customers. »
It’s not a myth the German brand has, after all, 1,580 points of sale in France. Statistics on the subject indicate that 78% of the population would currently be located within a radius of 10 kilometers from a Lidl store.
On Wednesday, August 31, 2022, the largest LIDL in France opens its doors in Nanterre. We tell you everything about this new store. https://t.co/4O5mj3zSBR
– House and Works (@house_works) August 26, 2022
The team of this Lidl that mattered about forty employees at the end of 2019, it will more than double at the end of August. This establishment will now employ about 100 people. Among them, 20 come from new hires.
The store will count 12 automatic boxes and 14 classic boxes. It will be open Monday through Saturday from 8:30 a.m. to 8 p.m. However, it will only be open from 8:30 a.m. to 12:30 p.m. every Sunday.
This Lidl will offer a particular assortment of products. This selection includes 90% private labels and 72% products from France. This will have exactly the same price as the other supermarkets of the German brand.
but before yesofficially reopens this Wednesday, August 31 at 8:30, consumers can go to the other store in Nanterre. The one located at 73 rue Sadi Carnot.
A strategic model for Lidl
The brand’s press release says:
“Lidl France has redesigned the model of its supermarkets and has spent more than 10 years investing in modernizing its infrastructure and increasing its environmental performance in order to reduce its ecological footprint.”
The establishment bet on low consumption equipment and sustainable materials. During its energy transition, Lidl can claim to use 100% green electricity.
This new supermarket in Nanterre also has large glass facades and noble materials.
“More spacious and more welcoming, it offers modern services while adopting a sustainable energy policy and taking into account territorial specificities,” the press release adds.
Therefore, the new store will be more bright, More friendly and welcoming to create an atmosphere of well-being for employees and customers. More respectful of the planet, Lidl uses electricity obtained entirely from renewable energies.
Lidl: the largest store in France will open its doors on August 31 https://t.co/cUrGmCoa4W pic.twitter.com/U2NHUTVJib
– Court of the network (@Letribunaldunet) August 25, 2022
A system of “reverse logistics”
lidl managed to recycle 86% of the waste of its activity in 2021. It owes these statistics to the brand’s “Reverse Logistics” policy. This new store will also adopt this ecological strategy.
According to the press release on the subject:
“With the aim of achieving a maximum of 100% recyclable packaging and reducing the plastic used in the same packaging of own-brand products by 20% by 2025, Lidl is part of an eco-responsible approach”
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