With the Model Y Propulsion, has Tesla killed the competition?

With the Model Y Propulsion, has Tesla killed the competition?

The Model Y becomes the cheapest Tesla. Indeed, the American brand has lowered the prices of its Propulsion version. To the point of knocking out the competition? We went to see what it offers.

In January 2021, Tesla hit hard by lowering the price of the Model 3. After this drop, which allowed the car to benefit from the maximum bonus, the “Standard Autonomy Plus” version, with 448 km of autonomy, was exhibited at so only €36,800. Better, in November, the autonomy advanced to 491 km thanks to a new battery, without a price increase.

Suffice to say, the competition had the hardest time competing! But in 2022, Model 3 prices have skyrocketed. After several revaluations, due in particular to the increase in raw materials, the basic Model 3 is now shown from €51,490, including bonuses! The rivals, therefore, began to blow. Until the arrival of the Model Y Propulsion.

Because the American firm has hit hard again! Based on the price differences with the other versions, we expected a price of €56,490 for the “very short” Model Y. But in the end it’s €49,990, excluding the €2,000 bonus. Therefore, the Model Y is cheaper than the equivalent Model 3. The SUV more affordable than the sedan, it’s unheard of! Is the competition still eliminated? We went to see what it offers at this price.

a korean surprises

On the side of general firms, we find the ID.4 Pro at Volkswagen, billed at €50,850. Advantage of the model: better autonomy, with 531 km. The Model Y promises 455 km for its part (with the standard 19-inch wheels). On the other hand, the VW is less muscular, with a 174-hp engine. According to our information, the Model Y would be close to 286 hp. When the Model Y goes from 0 to 100 km/h in 6.9 seconds, this ID.4 takes almost 9 seconds. Ford could have been a serious competitor with the Mustang Mach-E, which advertises 269 hp and 440 km of range in base configuration. But now it costs €56,400, compared to €48,990 at launch!

At Kia, the EV6, Car of the Year 2022, is on display at €51,990 with a 229bhp engine and 77.4kWh (net capacity) battery. With the same data sheet, the original Hyundai Ioniq 5 costs €49,700. For her, autonomy varies from 476 to 507 km depending on the 19 or 20 inch wheels. 0 to 100 km/h is achieved in 7.3 seconds. In short, technically we are quite close to the Model Y. However, this price corresponds to the basic Intuitive finish, the equipment is true and generous (19-inch wheels, dual 12.3-inch screen, heated steering wheel), but less complete than that of the Model Y. The Tesla does offer the Autopilot or the Premium Audio system as standard.

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The Tesla Model Y takes off among Europe’s premium SUVs

The German cousin faithful to her bad habits

On the premium side, the Audi Q4 e-tron 40, with 204 hp and the 77 kWh battery (net capacity) from €50,990. The benefits will set an era (0 to 100 km/h in 8.5 seconds), but the maximum autonomy on 19-inch wheels is 529 km. The concern is that this price is in the basic version. And for a model with closer equipment, you have to go up to the executive (adaptive cruise control, MMI Navigation Plus) invoiced at €57,200.

At Mercedes, we are clearly out of the game: an EQB 250 190 hp with 453 km of autonomy costs at least €58,200! However, the model has the advantage of having 7 seats. And what about BMW. With a range of 461km and performance similar to Model Y, the iX3 starts at €69,950! Try to pass the pill with complete equipment and a neat appearance (the M Sport cosmetic package comes as standard).

BMW still has a gift in its pocket: a year of charging offered on Ionity. German and Korean companies rely on this network for fast charging. Tesla of course has its Superchargers, whose mesh is a major asset. Against the premium competition, the Model Y also has the advantage of fast recharging at the highest maximum power, even if it goes flat on thrust at 170 kW. The BMW is at 150 kW, the VW and Audi at 135 kW. Still, the Hyundai packs 232 kW!

In the end, the matter of going back to school?

Compared to the historical references of the premium, this Model Y is very well placed, although the Audi Q4 e-tron does not sink. On the other hand, with the generalist brands, Tesla has not doubled the game. If some models are less efficient, they have better autonomy and customers are very sensitive to this.

One vehicle stands out here: the Ioniq 5, which offers more autonomy while being more economical. The Korean drives the point home with its ultimate fast-charging powerhouse. This model also highlights another element: the possibility of negotiation. With the Tesla, it’s €49,990, period. Other brands, even German premium ones, may make a move. Hyundai announces for example a bet of €2,500 on the Ioniq.

Even so, beyond the technical sheet, much of the value of the vehicle is in the brand image. And surely Tesla has a rating from hell… which precisely allows you to limit the discount. In addition, for many, the purchase of a Model Y will be motivated by the opportunity to be able to resell it later without almost losing it.

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