Lindt, Danone or Kiri accused of “shrinkflation” in “Further research”

Lindt, Danone or Kiri accused of "shrinkflation" in "Further research"

Tom Werner/Getty Images This Thursday, September 1, in an edition of “Complément d’Enquête”, the NGO Foodwatch denounces the practices of certain brands that reduce the quality or quantity of some of their products to limit prices, without informing the consumer.

Tom Werner/Getty Images

This Thursday, September 1, in an edition of “Complément d’Enquête”, the NGO Foodwatch denounces the practices of certain brands that reduce the quality or quantity of some of their products to limit prices, without informing the consumer.

CONSUMPTION – Less chocolates in the box or milk in the ice cream. In order not to increase prices on the shelves too much and risk scaring away customers worried about their wallets due to inflation, some manufacturers are discreetly reducing the quantity, even the quality, of their products, denounces this Thursday, September 1, the Foodwatch Association. .

There ” inflation contraction (from the English verb shrinkshrinking), which consists of hiding increases in the price of products by reducing their weight, is in the crosshairs of Foodwatch, which “ campaigns for transparency in the agri-food sector “.

Revelations in “More Research”

In the program “Complément d’Enquête” broadcast this Thursday night on France 2, Foodwatch highlights six brands ” that have changed the size of their flagship products in recent years “.

Lindt Pyrenees milk chocolate boxes have been reduced by six bites, from 30 to 24, reducing the total weight by 20%. While the price per kilo, registered at the Carrefour distributor, has jumped 30% since 2020, the rise in the price of the box has been limited to 4%…

Salvetat, owned by Danone, reduced the size of its water bottles from 1.25 liters to 1.15 liters in 2020. In the end, the price of the bottle increased little (+5%), while the price per liter rose 15% at Intermarche. And Foodwatch notes that the statement ” Generous format like the people of the South disappeared from the label.

To justify this, Lindt France explains that ” the price per kilogram has increased, reflecting the volatility and increased costs of (its) operations “, according to a letter sent to Foodwatch and consulted by AFP.

Consequence of high prices

Industrial production costs have skyrocketed in recent months (energy, transport, packaging), as have those of agricultural raw materials, for example cocoa.

As for prices, some are discarding in supermarkets: “ We can only advise a sale price that the distributor is free to apply or not. “, writes the customer service of Danone France. The information on the packaging is, however, its own.

In this period of high inflation, supermarket customers are very sensitive to the prices displayed and it can be dangerous to increase them too much, at the risk of the customer turning to the competition. Reducing the quantities allows to remain competitive preserving margins, financial analyst John Plassard, a Mirabaud fund manager, recently commented. According to him, about 2% of food products sold in supermarkets could be affected by the ” inflation contraction », Cereals and chocolate bars in the lead.

This is a completely legal practice, as long as the weight of the product is clearly indicated on the packaging so as not to mislead the consumer. “explains Guillaume Forbin, a lawyer specializing in consumer law at Kramer Levin. Foodwatch still regrets” opacity of the process and calls for greater transparency in consumer information, through a petition.

Also a drop in quality.

“Contracted inflation” is not limited to France. Many users of the social network TikTok in the United States have pointed out a trend to vacuum pack more in the same container.

In his study, John Plassard also points to another phenomenon, the ” cheap inflation ” (Of English cheap, cheap). Consists in ” replace certain products or foods with cheaper substitutes (food or not) “. He gives the example, in the United States, of an ice cream that has become frozen dessert “, because ” it has been stripped of so many dairy products (…) that it can no longer legally be called ice cream “.

yes you can raise an image problem “, in the event that “ the list of ingredients on the packaging has been changed “, nothing illegal there either, comments Guillaume Forbin. Anyone who does not respect the law. very strict of consumption is subject to “very high fines”.

Another process: the consumer specialist Olivier Dauvers points out in his blog the example of a box of porridge from the giant Nestlé, whose size has increased from 400 to 415 grams. It is sold much more expensive than the previous model (+23% of the price per kilo). But the pill passes thanks to new packaging promoting a blend that now contains ” 5 cereals », a supposedly better quality product.

See also in the Huff Post : In Japan, these penguins refuse to lower the quality of their fish


#Lindt #Danone #Kiri #accused #shrinkflation #research

Leave a Reply

Your email address will not be published. Required fields are marked *