Inflation: meat, pasta, handkerchiefs… these 10 everyday products whose prices have skyrocketed the most

Inflation: meat, pasta, handkerchiefs... these 10 everyday products whose prices have skyrocketed the most

The analysis firm IRI France has published a study on the evolution, in August, of the prices of a range of consumer food products. The palm of the rise is taken by frozen meats: +28.74%.

This is probably the most unexpected increase. According to the firm IRI France, last August, the food products whose prices increased the most (compared to August 2021) were frozen meats. Their prices increased by 28.74%. In second position we find minced meat (+21.82%), followed by pasta (+19.78%).

IRI France has established that, in one year, inflation in consumer food products is close to 8%. It stands at 7.90% in a panel of products, analyzed by our colleagues at the World. In July, inflation was already at 6.71%. “The sharp increase in meat prices is related to the increase in the price of cereals, which are the staple food for animals,” says Emily Mayer, consumer expert at IRI France.

“Inflation in pasta is already noticeable in September 2021”

The increase in the price of pasta is a consequence of the conjunction of several events. “Inflation was already showing at the start of the 2021 school year, Emily Mayer continues. First that summer came the severe droughts in Canada, leading to poor durum wheat harvests. They didn’t fall, prices skyrocketed. Then in February, there was the war in Ukraine, which aggravated the inflationary trend”.

For the person in charge of the study, “prices will continue to rise because the context is exceptional”. The reason: “discussions between manufacturers and distributors, which usually end on March 1, have never stopped. And since they occur regularly, they adapt to the evolution of the costs of raw materials. And as they gradually increase…” . For Emily Mayer, “we must therefore end the year with inflation around 9%”.

The most inflationary budget brands

The study also highlights price increases where they were not necessarily expected. “National brands are less affected by inflation than 1st price brands.” In one year, the prices of the latter increased by 12.87%, while those of private labels increased by 10.34% and those of national brands by 6.82%.

“The more a product is marketed, the more room there is to play with prices. However, in the first prices there is no margin. They are more inflationary to the extent that they are products whose prices are based exclusively on manufacturing costs. We can’t play around with advertising or marketing costs.”

Up to 24% difference between brands

Since the appearance of high inflation in the prices of consumer products, supermarkets, particularly food supermarkets, are waging a price war. The IRI study proves this. “The gap between the two most expensive brands and the two least expensive is close to 24 points”, we can read.

If you are careful not to name the brands in question, you prove that the brands do not have the same strategy. “Not all different brands affect product price inflation in the same way,” agrees Emily Mayer. She signal that the strategies are not the same. What the most dynamic brands are rushing to reveal.

The French are cutting back on food purchases.

An OpinionWay survey for Younited, the European leader in instant credit, shows once again that, in the face of inflation, the French have cut back on food spending. Thus, two-thirds of them (64%) say they have changed their purchasing habits, both by reducing their food bills (for 46%) and energy bills (40%). Just under one in two French people (41%) would stop buying branded products and 48% would opt for basic products or private labels. Restricted expenses crystallize all concerns. A large majority (89%) believe that the price of groceries will continue to rise.

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